Amnesty International Campaign with eye-tracker

Amnesty International has just released a new campaign against domestic violence in bus shelter’s. The poster has an eye-tracker technology making the image change from a seemingly happy couple (if you’re looking directly at it) to an image of violence when you look away.
“It happens when nobody is watching.”

amnesty

(click to enlarge)

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~ by The owner on June 28, 2009.

One Response to “Amnesty International Campaign with eye-tracker”

  1. interesting material, where such topics do you find? I will often go

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