Pimple Climbing

Clearex reached their target audience with this poster placed in a climbing wall in the center of Israel. The climbing grips simulate the acne illusion in the poster and about 8,000 people per month climbed this wall and met every pimple “up-close and personal”.

clearexwall_0

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Released: August 2009

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~ by The owner on August 10, 2009.

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