Choose a Different Ending

The new campaign from the Metropolitan Police to promote the site Droptheweapens is a storytelling  video where you can choose the ending, “Take the knife” or “Don’t take the knife” it’s just one of the decisions that you have to take.This campaign uses Youtube to construct a story that you control.

Very cool and clever campaign,take a look.

Advertiser:
Metropolitan Police Service
Agency:
AMV BBDO

via osocio

Advertisements

~ by The owner on August 20, 2009.

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