More than 4,700 toxic substances against you. Stop smoking.

From the authors:

The main goal of this campaign was to show how a single cigarette contains a huge amount of toxic substances that attack your body each time you smoke. They are a True invasion force. To illustrate such an idea we looked at the past, present and future of human conflicts and came up with these 3 ads. It all needed to look very epic so we decided to do everything in 3D, each element was individually modeled in a long process which took almost 9 months.

ad3_2

ad2_3

ad1_4

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Pedro Utzeri
Copywriter: Marcio Juniot
Illustrator: Casa do Vaticano

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~ by The owner on August 26, 2009.

3 Responses to “More than 4,700 toxic substances against you. Stop smoking.”

  1. […] origin­al h­e­re­: M­ore than­ 4700 toxic su­b­stan­ces ag­ain­st y­ou­. S… Share and […]

  2. These are absolutely excellent. The battering ram in the Past Conflicts made me smile. These pieces advertise the chilling facts of the dangerous of cigarettes far better than any other advertisments I have ever seen.

  3. I wonder if people are aware that there are several approaches and strategies when it comes to quitting smoking?

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