Need for Speed SHIFT: From the Inside Out

•September 13, 2009 • Leave a Comment

Awesome trailer from the EA Sports game, Need for Speed SHIFT. “From the inside out” is the name of the trailer where you see the driver’s perspective of the race and where you feel the adrenaline rush of those moments.

Advertising Agency: Wieden & Kennedy Amsterdam, The Netherlands
Executive Creative Director: John Norman, Jeff Kling
Creative Director: Joakim Borgstrom, Edu Pou
Copy Writer: Brandon Davis
Art Director: Craig Melchiano, Arnau Bosch


Riffel “You can’t escape genetics”

•September 12, 2009 • Leave a Comment

Series of ads for Riffel,a motorwear company, following the concept “You can’t escape genetics” and produced by Formula Comunicação.

Great realization from the Brazilian company.




Kurye Video Festival

•September 12, 2009 • Leave a Comment

Promotion film for the Kurye Video Festival,produced by the creative studio from Istambul,silo1.




•September 12, 2009 • Leave a Comment

Very funny and cool 3D animation by the studio 23Lunes.

Audi: Intelligently combined

•September 11, 2009 • Leave a Comment

Using the concept of the Rubik’s Cube, Audi presented us with a futuristic commercial for the new Audi A4 TDI, directed by Carl Erik Rinsc.


Futuristic Block Village

•September 10, 2009 • 3 Comments

This project was the show opener of CAT (Creative and Technology) conference in NY. The piece combines stop-motion and a generative application to create a futuristic block village all in a LCD screen.

A striking piece from Mekanism.

“I think one of the initial ideas was Teressa really wanting something playful, and that kind was kind of a jumping off point to start thinking about the treatment, and how we might be able to go about doing it. That’s where the idea of building blocks came in; in a way it’s like the art of play.” Emmett Feldman,Mekanism



Production/VFX Company: Mekanism
Creative Director/Motion Graphics Artist: Emmett Feldman
Graphics/Animation Programmer: Gabriel Dunne
Sound Design: Jeremiah Moore
Graphic Assistant: Matt Carvalho
EP: Jason Harris
Producer: Elizabeth Morse

Niagara Falls in Motion

•September 10, 2009 • Leave a Comment

Just beautifull images from the Niagara Falls from Matthew Wartman, captured with a Nikon D90.

Music by Mychael Danna & DeVotchKa – The Winner Is